IN MIND
LOGO & BRAND
Brand and logo should work on their own and fit in wherever, but the place you most want to find them is in people's consciousness. They are the most potent and efficient representation of an organization—sometimes more so than the name of the reorganization of the business itself. An enduring brand identity will adapt to company growth and accommodate evolving public perception. Deployed with a complimentary marketing strategy, it can leave a lasting impression and seem to be everywhere. Eventually, it becomes something that people seek out.
FEARLESS IDEAS BRAND UPDATE
PENCIL BOX BRAND CREATION
VARIOUS SUB-BRANDS of FEARLESS IDEAS
he Scribe Logomark is the central element to an organization-wide brand update I lead. Originally a small ornamental element in an ornate seal. A scribe’s hand in a circular frame that the hand "scribed" itself, symbolizes self-realization and definition through the written word that the organization instills in its students. The Scribe Logomark works at multiple scales (it even has a >1.5" version).
Before the brand update, the logo was built around the monogram "BFI", with graphic allusion to the FBI seal. Problematic for students and parents who are first-generation immigrants, the monogram was scuttled in all branding and marketing. The word "Bureau" is now subdued; the words "Fearless Ideas" are now emphasized. The Scribe Logo showcases the simplicity of the Scribe Logomark. The addition of an outer ring sets a basic branding element that can be used in sub-branding
At a large scale (10" wide), the Scribe Logomark holds up! (note the small scale Double Stack wordmark on the sleeve shoulder).
he Scribe Logomark is the central element to an organization-wide brand update I lead. Originally a small ornamental element in an ornate seal. A scribe’s hand in a circular frame that the hand "scribed" itself, symbolizes self-realization and definition through the written word that the organization instills in its students. The Scribe Logomark works at multiple scales (it even has a >1.5" version).
Greenwood Pencil Box, "Outfitters of Creative Adventure," is a storefront run jointly by two nonprofits focusing on creativity and storytelling: Fearless Ideas (where the storefront is located) and Sanctuary Art Center. The store is a way to share their missions by sparking creativity and imagination in their customers. The "Pencil Hex" Logomark (here, set in a green ring) asks the viewer to think divergently, abstracting the geometry of the pencil by showing it "tip-side first."
The brand's tagline is "Outfitters of Creative Adventure." - a sort of REI for the creative lifestyle. With that in mind, the typography comes from 1930's WPA posters and 1940's National Parks signage.
"Advertising makes it happen!
Greenwood Pencil Box, "Outfitters of Creative Adventure," is a storefront run jointly by two nonprofits focusing on creativity and storytelling: Fearless Ideas (where the storefront is located) and Sanctuary Art Center. The store is a way to share their missions by sparking creativity and imagination in their customers. The "Pencil Hex" Logomark (here, set in a green ring) asks the viewer to think divergently, abstracting the geometry of the pencil by showing it "tip-side first."
MANA FINE FURNITURE (Spec)
The logo utilizes the modern geometrics of the letterforms and alludes to a traditional Polynesian tattoo motif called "niho mano" (or shark's teeth), symbolizing reliability, power, and adaptability. The colors are warm, rich, and will look good printed on paper or silk-screened on wood as a makers mark.
This a brand Guide One-Sheet is a tool I use in early brand pitches with clients. While a good brand style guide won't come until later in the design process, the Brand One-Sheet allows the client to think in terms of practical usage and have fun brainstorming its application in different contexts.
The Business Suite for MANA had to look good enough to fit on one the the high-end topical hardwood desks they aspired to sell. All their furniture would be made with traditional Hawaiian craftsmanship in a modern furniture aesthetic.
The logo utilizes the modern geometrics of the letterforms and alludes to a traditional Polynesian tattoo motif called "niho mano" (or shark's teeth), symbolizing reliability, power, and adaptability. The colors are warm, rich, and will look good printed on paper or silk-screened on wood as a makers mark.
People Eating & Giving is an annual gala with a different, fully branded theme each year. Multiple digital and print collateral are built around the brand: emails, print/digital invites, an event webpage, print and QR programs, place cards, signage, VIP gifts, thank you cards.
People Eating & Giving is an annual gala with a different, fully branded theme each year. Multiple digital and print collateral are built around the brand: emails, print/digital invites, an event webpage, print and QR programs, place cards, signage, VIP gifts, thank you cards.
Fearless Ideas' oldest after school club, this sub brand included a full correspondence suite with stationary, envelopes, and even a pop-up desk set.
People Eating & Giving is an annual gala with a different, fully branded theme each year. Multiple digital and print collateral are built around the brand: emails, print/digital invites, an event webpage, print and QR programs, place cards, signage, VIP gifts, thank you cards.
VCA RESILIENCE FUND
The idea behind this fund for VCA, was not to solely sustain during lean times. It was also to build a nest egg for the day when VCA could re-open its theatre, classrooms, and gallery to its constituents. Fresh supplies, new staff, and improvements would be needed to thrive in the "New Normal"... whenever it might get here.
By inviting investment in an uncertain future, building this fund relied heavily on optimism and stewardship. I chose the image of a vulnerable sprout in rich soil as a hero for the campaign.
VASHON-MAURY
CHAMBER ORCHESTRA (Spec)
Vashon-Maury Chamber Orchestra is a group of accomplished classical musicians. The Chambered Nautilus that lives in the waters off Washington State, seems the perfect image to put at the center piece of this logo. Partly becasue it is "chambered," but because Vashon Island is quite as much defined by the waters that surround it as it is by the art and music those that live make together. The way the spiral form of the chamber nautilus harmonizes with the "scroll" of classical stringed instruments used in chamber music—like violins, violas and cellos—made it irresistable. .