IN THE HAND
CARDS, BROCHURES, REPORTS, PAMPHLETS,
AND SUCH.
Something happens when you put an artifact of design into someone's hand. The second they hold it the sense of touch is added to the perceptive experience. As they read, the frontal lobe is engaged. Add a fold or a page to turn, and the brain's posterior parietal cortex is now chiming in, too! This all means that the viewer is forming a unique relationship with the images and information they are receiving - it has gone beyond the transfer of information; now it's a sensory experience.
2024 was the first year VCA announced its season (before I was hired as Marketing Director, events were being announced with as little as four weeks run-up). Also, new buying options and methods were being introduced. To lend a sense of familiarity to our largely elderly audience, we packaged this 28-page brochure as a "Special Issue" of VCA's beloved quarterly magazine, Island Arts.
Being VCA's first comprehensive season brochure meant we could now list events by genre and type rather than solely chronologically. Pages and spread design used a modular grid system that provided three different image sizes and corresponding text fields, each on their own layer grouping. This allowed each spread to have a varied layout flexible to individual show emphasis, the number of shows in the genre, and last-minute changes and additions.
Being VCA's first comprehensive season brochure meant we could now list events by genre and type rather than solely chronologically—however, we did still include a event-by-date spread.
2024 was the first year VCA announced its season (before I was hired as Marketing Director, events were being announced with as little as four weeks run-up). Also, new buying options and methods were being introduced. To lend a sense of familiarity to our largely elderly audience, we packaged this 28-page brochure as a "Special Issue" of VCA's beloved quarterly magazine, Island Arts.
VCA 24/25 SEASON BROCHURE
SOUVENIR PROGRAM
Vashon PianoFête
PianoFête invites four internationally acclaimed pianists to a week-long residency on Vashon Island for four performances on two concert grands (solos, piano duos, and four-hand piano). This 16-page souvenir program illustrates how each night offered a different style—classical, romantic, baroque, contemporary, and more. This required multiple style guides for text and finding a layout to accommodate them all.
PianoFête invites four internationally acclaimed pianists to a week-long residency on Vashon Island for four performances on two concert grands (solos, piano duos, and four-hand piano). This 16-page souvenir program illustrates how each night offered a different style—classical, romantic, baroque, contemporary, and more. This required multiple style guides for text and finding a layout to accommodate them all.
PianoFête invites four internationally acclaimed pianists to a week-long residency on Vashon Island for four performances on two concert grands (solos, piano duos, and four-hand piano). This 16-page souvenir program illustrates how each night offered a different style—classical, romantic, baroque, contemporary, and more. This required multiple style guides for text and finding a layout to accommodate them all.
PianoFête invites four internationally acclaimed pianists to a week-long residency on Vashon Island for four performances on two concert grands (solos, piano duos, and four-hand piano). This 16-page souvenir program illustrates how each night offered a different style—classical, romantic, baroque, contemporary, and more. This required multiple style guides for text and finding a layout to accommodate them all.
VCA GALA FINDRAISER
Auction Catalog/Program
VCA's largest fundraising event. Formal and festive, the event combines multiple performances, speakers, formal catered table-service dinner, a traditional auction, paddle raise, games, and a raffle. It is a busy night. This 28-page Auction Catalog also functions as a program for the entire evening and an information brochure guest registration, bid payments and more.
VCA's largest fundraising event. Formal and festive, the event combines multiple performances, speakers, formal catered table-service dinner, a traditional auction, paddle raise, games, and a raffle. It is a busy night. This 28-page Auction Catalog also functions as a program for the entire evening and an information brochure guest registration, bid payments and more.
VCA's largest fundraising event. Formal and festive, the event combines multiple performances, speakers, formal catered table-service dinner, a traditional auction, paddle raise, games, and a raffle. It is a busy night. This 28-page Auction Catalog also functions as a program for the entire evening and an information brochure guest registration, bid payments and more.
VCA's largest fundraising event. Formal and festive, the event combines multiple performances, speakers, formal catered table-service dinner, a traditional auction, paddle raise, games, and a raffle. It is a busy night. This 28-page Auction Catalog also functions as a program for the entire evening and an information brochure guest registration, bid payments and more.
VCA GALLERY
Exhibition Catalog
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
Annual Appeals often go out during the holiday season. Breaking with the tri-fold letter, I designed a card that provided some cheer to a serious ask. This card was the first in a trilogy of retro-style "Holiday Gift Giving Guides" equating a donation to a symbolic gift for a student.
Annual Appeals often go out during the holiday season. Breaking with the tri-fold letter, I designed a card that provided some cheer to a serious ask. This card was the first in a trilogy of retro-style "Holiday Gift Giving Guides" equating a donation to a symbolic gift for a student.
In 2020 Annual Appeal, like the feel of the season, was more subdued. It was a time to be more down to earth and straight forward. Like previous years, it was mailed as a greeting card, but now printed in deep reds on earthy kraft paper. Instead of being clever, the tone was genuine and heartfelt.
Annual Appeals often go out during the holiday season. Breaking with the tri-fold letter, I designed a card that provided some cheer to a serious ask. This card was the first in a trilogy of retro-style "Holiday Gift Giving Guides" equating a donation to a symbolic gift for a student.
VARIOUS YEAR-END APPEALS
Presented as a Greeting Card
Each year the Bureau of Fearless Idea holds their annual fundraising gala renowned for being a unique and fun event. From the moment attendees receive their invite they should know this gala will be like no other that they'll attend this year. This was the invite for my first People Eating and Giving - the theme was Navigate the Future, so the outside of the invite looked like an antique atlas, with a marbled paper cover.
When the recipient opens the invite, it unfolds (accordion style) to reveal a playful map, and they are introduced to the "Event Hero" - a sailing ship flying the "BFI" flag.
In 2021, People Eating and Giving was once again an online affair. But a Hero Graphic was created: an octopus able to adapt to anything life threw his way. A limited run print invite was produced.
Each year the Bureau of Fearless Idea holds their annual fundraising gala renowned for being a unique and fun event. From the moment attendees receive their invite they should know this gala will be like no other that they'll attend this year. This was the invite for my first People Eating and Giving - the theme was Navigate the Future, so the outside of the invite looked like an antique atlas, with a marbled paper cover.
VARIOUS GALA INVITES
ANNUAL REPORT
Compared to those of other organisations, this Annual Report is thin. It nonetheless successfully (if succinctly) tells the story of the organization over the past year through statistics and numbers. As you can see from the graphic, the main theme for 2019-2020 was "Flexibility."
Compared to those of other organisations, this Annual Report is thin. It nonetheless successfully (if succinctly) tells the story of the organization over the past year through statistics and numbers. As you can see from the graphic, the main theme for 2019-2020 was "Flexibility."
Compared to those of other organisations, this Annual Report is thin. It nonetheless successfully (if succinctly) tells the story of the organization over the past year through statistics and numbers. As you can see from the graphic, the main theme for 2019-2020 was "Flexibility."
Compared to those of other organisations, this Annual Report is thin. It nonetheless successfully (if succinctly) tells the story of the organization over the past year through statistics and numbers. As you can see from the graphic, the main theme for 2019-2020 was "Flexibility."
REVERSABLE PAMPHLET
Summer Workshops-2018
With two locations offering simultaneous Summer Writing Workshops, I set about to design a reversible workshop pamphlet. It can be read to the center spread, beginning from either cover. Here is a 15 second video.
REAL ESTATE BROCHURE (spec)
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
PRINT AD, PERFORMANCE PROGRAM, POSTER, & FESTIVAL SCHEDULE
The design of this festival brochure allowed the SketchFest to maximize a tight budget and created four marketing assets within a single printed artifact! #1: The front cover served as festival flyer, and when slid into the pages of The Stranger arts newspaper, it eliminated need for print ads.
Asset #2: Unfolded once in folio, it is a program with names, logos, performers, and company bios. A few hundred with withheld and handed to the audience as they entered each show in the festival.
Assets #4: The back, a simple, one-color infographic was the festival schedule and guide. It showed theatre company, venue, date, time and ticket info.
The design of this festival brochure allowed the SketchFest to maximize a tight budget and created four marketing assets within a single printed artifact! #1: The front cover served as festival flyer, and when slid into the pages of The Stranger arts newspaper, it eliminated need for print ads.